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PeunPa
works with award winning advertisers
to create public awareness of the
illegal wildlife trade. Our aim
is to end the demand for wildlife
contraband and spark action by public
officials against black markets
in plants and animals. |
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PeunPa
has earned praise for its high-profile
outreach campaigns. Its innovative
communications program has grown from
a dynamic and successful partnership
with JWT, the world's third largest
advertising agency. This partnership
involves the creation and dissemination
of public service announcements and
print ads aimed at reducing the consumption
of endangered wildlife and instilling
an awareness of conservation among
citizens, especially among youth.
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Public awareness campaigns
have produced impressive results,
including a 30% drop in the consumption
of shark's fin soup in Thailand. |
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The Sold Out Campaign,
JWT and PeunPa's latest collaboration,
was launched in February 2007, and
it also involves the Office of the
Prime Minister, the Bangkok Metropolitan
Authority, Natural Resources and Environmental
Crime Division (NRECD) of the Royal
Thai Police, the Ministry of Environment,
Customs officials, the ASEAN Secretariat
and TRAFFIC. The campaign features
billboards to be posted throughout
Bangkok that bear the message "Sold
OutPermanently" alongside beautiful
photographs of endangered species.
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IN 2006, PeunPa has
generated over one hundred media pieces
about wildlife conservation in Asia.
CNN International has also run a four-part
series based on our work and "Sold
Out" campaign while Discovery
Channel has run a six-part, six-hour
series about wildlife crime, using
PeunPa's staff as the correspondent.
Viewership of these series is estimated
at more than 200 million people. |
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